| Item | Description |
|---|---|
| CTR | Click-through rate |
| Head term or parent topic | The main keyword(s) in a list of other related keywords > example, head term is buy gold, related keywords, buy gold online, buy gold in Toronto, etc… |
| LSI Keywords | Latent Semantic Indexing: keywords are words that are related to a main keyword and are seen as semantically relevant. |
| Modifier Keyword | An add-on to a base keyword > example: best headphones vs the best headphones 2022 |
| Pogo Sticking | Going back and forth from a search engine results page (SERP) to an individual search result destination site. |
| Search Intent | The reason behind a searcher’s query |
| SERP | Search Engine Results Page: The page that a search engine returns after a user submits a search query. |
| Sentence Case vs Title Case | Sentence Case: How to write an article Title Case: How To Write An Article |
| Taxonomy | What is the difference between taxonomy and category WordPress? What is a Taxonomy. In broad terms, any method of grouping of posts is known as a Taxonomy. A Category and Tags are two methods of grouping posts that are present in WordPress by default. |