| Item | Description |
|---|---|
| CTR | Click-through rate |
| Co-occurring words | Topically relevant, but not exactly the same |
| Head term or parent topic | The main keyword(s) in a list of other related keywords > example, head term is buying gold, related keywords, buy gold online, buy gold in Toronto, etc… |
| Intitle Search | intitle: The “intitle:” command will return the results of pages that contain the word or phrase used in the page title. To find only pages with exact match phrases, use quotations (” “) around your search term. |
| Keyword clustering | You have the parent keyword and you have closely related keywords. By adding both to a webpage (parent and related) this is called keyword clustering. (Stay within 40-50%) |
| LSI Keywords | Latent Semantic Indexing: keywords are words that are related to a main keyword and are seen as semantically relevant. |
| Modifier Keyword | An add-on to a base keyword > example: best headphones vs the best headphones 2022 |
| On-page SEO vs Off-page SEO | On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites |
| Pogo Sticking | Going back and forth from a search engine results page (SERP) to an individual search result destination site. |
| Sandbox or Repurposing Sandbox | New website will not rank for some time, or if you buy an existing domain and you repurpose the website to something fresh or new. |
| Search Intent | The reason behind a searcher’s query |
| Semantic websites | The process of building more meaning and topical depth into web content. |
| SERP | Search Engine Results Page: The page that a search engine returns after a user submits a search query. |
| Sentence Case vs Title Case | Sentence Case: How to write an article Title Case: How To Write An Article |
| Site command | How many pages: “site:georgelaczko.com” |
| SOP | Standard Operating Procedure: is a set of step-by-step instructions compiled by an organization to help workers carry out routine operations. |
| Taxonomy | What is the difference between taxonomy and category WordPress? What is a Taxonomy. In broad terms, any method of grouping of posts is known as a Taxonomy. A Category and Tags are two methods of grouping posts that are present in WordPress by default. |
| TLD | Top Level Domain, .com = commercial, .net = internet service provider and, .org = non-profit Semi-Restricted domains: .ca, .au Full-Restricted: .gov, .edu, .mil |