Definitions for SEO and Marketing

There are some basic terms on this this but most of them are a little bit more intermediate.

A/B testing
A method of comparing two versions of a marketing campaign or webpage to determine which performs better.
Short for application programming interface, a set of rules and protocols that allow different software systems to communicate with each other.
Ad impressions
The number of times an advertisement is displayed to users.
Ad network
A platform that connects advertisers with websites or apps that want to display ads.
Ad placement
The position of an advertisement on a webpage or app.
Ad targeting
The practice of showing advertisements to specific groups of users based on factors such as demographics, interests, or behavior.
Affiliate marketing
A form of marketing in which a company pays commissions to affiliates for promoting its products or services.
Anchor text
The visible, clickable text in a hyperlink.
The process of determining the impact of marketing efforts on conversions or other desired outcomes.
bounce rate
The percentage of visitors who leave a website after viewing only one page.
Click-through rate
Call-to-action (CTA)
A message or button that encourages users to take a specific action, such as making a purchase or filling out a form.
Co-occurring words

Topically relevant, but not exactly the same
Conversion funnel
The series of steps that a user takes as they move towards making a purchase or completing a desired action.
Small text files that are stored on a user’s device and used to track their activity or preferences.
Customer journey
The path that a customer takes as they interact with a company or product.
Customer relationship management (CRM)
The practice of managing interactions with current and potential customers.
Customer segmentation
The practice of dividing customers into groups based on common characteristics or behaviors.
The process of specifying the preferred version of a webpage, in order to avoid duplicate content issues.
conversion rate
The percentage of users who complete a desired action, such as making a purchase or filling out a form.
crawl depth
The number of clicks it takes to reach a webpage from the homepage of a website.
Characteristics of a population, such as age, gender, income, education level, and location.
doorway page
A webpage that is created specifically for the purpose of ranking well in search results, but does not provide value to users.
dynamic content
Content that changes based on user input or other factors.
Engagement rate
The percentage of users who interact with a website or social media post, such as by clicking on links or leaving comments.
engagement rate
The percentage of users who interact with a website, such as by clicking on links or filling out forms.
A model that represents the stages that a user goes through as they move towards making a purchase or completing a desired action.
The practice of showing advertisements to users based on their geographic location.
Growth hacking
The use of innovative and unconventional marketing techniques to achieve rapid
Head term or parent topic
The main keyword(s) in a list of other related keywords > example, head term is buying gold, related keywords, buy gold online, buy gold in Toronto, etc…
Intitle Search
intitle: The “intitle:” command will return the results of pages that contain the word or phrase used in the page title. To find only pages with exact match phrases, use quotations (” “) around your search term.
Keyword clustering
You have the parent keyword and you have closely related keywords. By adding both to a webpage (parent and related) this is called keyword clustering. (Stay within 40-50%)
LSI Keywords
Latent Semantic Indexing: keywords are words that are related to a main keyword and are seen as semantically relevant.
Modifier Keyword
An add-on to a base keyword > example: best headphones vs the best headphones 2022
On-page SEO vs Off-page SEO
On-page SEO focuses on optimizing parts of your website that are within your control, while off-page SEO focuses on increasing the authority of your domain through content creation and earning backlinks from other websites
Pogo Sticking
Going back and forth from a search engine results page (SERP) to an individual search result destination site. 
Rich Snippets
Rich snippets are snippets that have a higher click-through rate.
ranking signal
An indicator that a search engine uses to determine the relevance and quality of a webpage.
referral traffic
Traffic that is generated from external sources, such as social media or other websites.
Search Engine Results Page: The page that a search engine returns after a user submits a search query.
Search engine results page, or the page that a search engine returns with the results of a query.
Standard Operating Procedure: is a set of step-by-step instructions compiled by an organization to help workers carry out routine operations.
Sandbox or Repurposing Sandbox
New website will not rank for some time, or if you buy an existing domain and you repurpose the website to something fresh or new.
Search Intent
The reason behind a searcher’s query
Semantic websites
The process of building more meaning and topical depth into web content.
Sentence Case vs Title Case
Sentence Case: How to write an article
Title Case: How To Write An Article
Site command
How many pages: “”
A brief summary of a webpage that appears in search results.
Top Level Domain, .com = commercial, .net = internet service provider and, .org = non-profit
Semi-Restricted domains: .ca, .au
Full-Restricted: .gov, .edu, .mil
What is the difference between taxonomy and category WordPress?

What is a Taxonomy. In broad terms, any method of grouping of posts is known as a Taxonomy. A Category and Tags are two methods of grouping posts that are present in WordPress by default.
Title Tag (meta titles or meta title tags)
A title tag is an HTML element that specifies the title of a web page. Source
Short for user experience.

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